Essays and field notes from a team that's been building and running custom software since 1993. What we've learned about requirements, AI, legacy systems, and keeping software alive for years.
Point a capable model at a messy business and it hands you confident nonsense. Here's the foundation we built first, and the rules it runs on.
Read the essay →Highlights from Gleaners' Huddle Against Hunger at Lucas Oil Stadium, and why we've shown up all three years.
Hannah Jordan · September 18, 2026 InnovationNinety-five percent of enterprise AI pilots don't move profit. The reason shows up months before anyone turns on a model, and it comes down to two steps most companies skip.
Drew Linn · September 17, 2026 Tech TalkQuality of life work is the set of small fixes that take friction out of someone's workday. Here are three recent ones, and why the small stuff is worth doing.
Hannah Jordan · September 8, 2026 InnovationDiscover how our custom software development process helps organizations plan, build, launch, and continuously improve complex software.
Hannah Jordan · August 3, 2026 CommunitySee highlights from the IHSAA Foundation Golf Outing and learn why Counterpart is proud to support education-based athletics across Indiana.
Hannah Jordan · July 30, 2026 Tech TalkUX and UI design are closely connected but play very different roles. Here's what separates them, and why the distinction leads to better products.
Hannah Jordan · July 10, 2026Good Company for the human side, Field Notes for a look inside the work. Pick one, or get both. No spam, ever.