Essays and field notes from a team that's been building and running custom software since 1993. What we've learned about requirements, AI, legacy systems, and keeping software alive for years.
Point a capable model at a messy business and it hands you confident nonsense. Here's the foundation we built first, and the rules it runs on.
Read the essay →Ninety-five percent of enterprise AI pilots don't move profit. The reason shows up months before anyone turns on a model, and it comes down to two steps most companies skip.
Drew Linn · September 17, 2026 InnovationDiscover how our custom software development process helps organizations plan, build, launch, and continuously improve complex software.
Hannah Jordan · August 3, 2026 CommunitySee highlights from the IHSAA Foundation Golf Outing and learn why Counterpart is proud to support education-based athletics across Indiana.
Hannah Jordan · July 30, 2026 Tech TalkUX and UI design are closely connected but play very different roles. Here's what separates them, and why the distinction leads to better products.
Hannah Jordan · July 10, 2026 InnovationWhat is SCSS? Learn how this popular CSS preprocessor helps developers write cleaner, more organized, and easier-to-maintain stylesheets.
Hannah Jordan · July 7, 2026 CommunityFrom student success to public health initiatives, discover the projects and people behind this year's Affinity Giving Grants Day.
Hannah Jordan · June 16, 2026Good Company for the human side, Field Notes for a look inside the work. Pick one, or get both. No spam, ever.