A tech-savvy market calls for a tech-savvy business, and Long’s Bakery knew that if they wanted to achieve their goals, they needed to adapt.

What We Did:
  • Full business solution
  • Custom POS with hardware integration
  • Custom iPad supply ordering
  • Third-party integrations
Technology Stack:
  • C#
  • JQuery
  • Kendo UI
  • MS SQL
  • Web API

“Counterpart has made it possible for our business to have modern technology that creates efficiencies and solutions for our business needs. They work hard to understand our business, and we feel confident that we have software that will grow with us for years to come.”

Dennis Rinehart


The Client

After 60 years of providing handmade products on a daily basis, Long’s Bakery understands the importance of quality, timeliness, and efficiency. During those years, Long’s ran solely on cash registers and handwritten orders. Their administrative needs, internal communication, and quality control were all limited by outdated technology. The Long’s administrative team needed more time devoted to business development and less time decoding handwritten orders, managing payroll using a traditional time clock, and working with a not-so-user-friendly Windows 95 POS (Point of Sale) system. To handle their business growth, Long’s decided they wanted to incorporate new technology. With two locations, 80 employees and their unique business model, “off the shelf” POS systems fell short. A tech-savvy market calls for a tech-savvy business, and Long’s Bakery knew that if they wanted to achieve their goals, they needed to adapt.

The Challenge

When Long’s Bakery reached out to Counterpart for a solution, we started working on a user-friendly and comprehensive POS software system that would smoothly integrate with their broad list of products and administrative needs. Our team made it a priority to simplify the POS interface, effectively streamlining the order-taking process with a minimal learning curve. Additional components were soon added to their production system, providing phone ordering, order fulfillment, time clock, and supply ordering capabilities. It was imperative that Long’s employees could immediately embrace the new system since first impressions are crucial and to maintain the level of service Long’s customers have come to expect. To accomplish that goal, Long’s employees provided input during the design process to ensure that the system would meet their needs, and it has exceeded their expectations. In their own words, they would never go back.

The Solution

The software created for Long’s Bakery exemplifies how a small family business can expand without losing hold of their original vision. Long’s Bakery now operates with state-of-the-art capabilities while maintaining the personal feel. The entire system provides efficiencies that continue to save time and money, both for administrative functions like invoicing and payroll, as well as with ordering supplies and filling customers’ orders. Long’s Bakery has a technology solution that is smart, secure and scalable.