The Counterpart Story
Counterpart was founded as WDD in 1993 by Alan Wlasuk, John Davis, and Reed Delporte, three former Bell Labs engineers. Since then, WDD evolved from a team of three men in a garage to a group of 20 comprised of full-stack developers, UX/UI designers, project managers, and software testers and architects. In 2013, three longtime team members—Jason Bourg, Matt James, and Tyler Smith—purchased WDD from the founders.
The new partners wanted to emphasize the team’s abilities beyond coding. At the time, the three had a combined 35 years with WDD, and along with others in the company, had honed their expertise as tech consultants and developers with minds for full-business solutions. In addition, they wanted to take on a cause with big impact: youth mentoring. In this way, WDD could pay it forward to the community, and pay homage to the founders who mentored and grew the company.
In 2017, we made a very deliberate decision to rename the company and to redefine WDD’s identity. We wanted a name and identity representative of our process, our work style, our team, and our client partnerships. That meant our identity must evoke transparency, flexibility, candor, and collaboration. And so, on December 6, 2017, we became Counterpart. Though we’ve always led our engagements with a relationship focus, we hope our new identity brings this commitment to the forefront of every conversation.
Visit our rebrand page to learn more about our evolution.