Communication is a cornerstone to every business. Communication provides vision, direction, and training. It creates efficiency and provides clarity to teams, especially for teams that work across multiple locations. When day-to-day communication feels disjointed, it can have a major impact on productivity. 

When we started working with the team at Dimensions Furniture, improving communication was a driving theme across many of their goals for the project. Dimensions Furniture designs and builds custom furniture for large retailers like Wal-Mart, as well as online retailers. With their main office in central Indiana and additional offices in China and Vietnam, they were looking for a solution that would bring more efficiency to project management, especially when working with their overseas teams. They needed a tool that would streamline their process and provide better organization for project details, particularly related to all the daily communication that takes place between their offices.

Their original Product Development system included coordination between spreadsheets, emails, and task lists, as evidenced in the screenshot below:

Counterpart set out to create a custom software solution for Dimensions that would provide more visibility into their project workflow and streamline how their teams communicate with each other. This first phase of work focused on their Product Development workflow, which includes managing multiple tasks for several items and customers, tracking deadlines, and often coordinating with different factories. Each task included multiple threads of communication between the US office and the overseas office that are at least 12 hours apart. 

We worked closely with the Dimensions team to design and build a software solution that would be intuitive enough to easily integrate into their already fast-paced work environment. Key features include:

  • A Workflow Builder that allows their team to build multiple types of workflows from one template, with tasks customized to each client.
  • Multiple views and filtering capabilities that allow Team members to easily track open items in the workflow steps, their status, and upcoming deadlines.
  • An in-system communication and messaging tool that tracks communication across all items and customers, including automation around their daily email report between offices. Users can flag items that need follow-up. This feature has centralized their communication efforts, bringing together what previously took place across multiple tools.


Soon after Dimensions introduced the new software to both their US and overseas teams, they shared how the software is creating efficiencies by providing more central communication, instead of communications coming from multiple sources- i.e. emails, texts, or even walking back and forth between offices. Hearing comments that the software has “exceeded expectations” and is “saving hours of time for multiple people” is exciting. We’re always grateful for the opportunity to collaborate with our clients and provide solutions that meet their goals and make a positive impact on their business.

What systems or workflows in your business could benefit from more efficiency or better communication? Let us know how our team can help!